Role Overview

We are looking for a Japan-based Content & Creative Manager to own DinoAI’s local social media presence, creative content strategy, and community growth.

You will manage our social media ecosystem across platforms such as Instagram, X, and Facebook, developing creative concepts, producing culturally relevant content, and driving follower growth, brand awareness, and user engagement.

This is a hands-on role that combines creative thinking, content production, social media management, and community building, working closely with our Influencer/KOL and performance marketing teams.

Key Responsibilities

1. Social Media & Community Growth

• Own and manage DinoAI’s Japanese social media accounts, including Instagram, X, Facebook, and other relevant local platforms, with clear strategies for each channel.
• Develop and execute content calendars and social media growth plans to increase followers, reach, engagement, and community activity.
• Plan and execute local campaigns such as product trial/ambassador programs, UGC initiatives, giveaways, online/offline events, and community activations.
• Build and maintain an active local community by engaging with users, monitoring conversations, collecting feedback, and identifying emerging trends.
• Work closely with the Influencer/KOL team to amplify creator campaigns through owned social channels and turn influencer exposure into sustained brand and user growth.

2.Creative Strategy & Content Production

• Develop original creative concepts, campaign themes, storytelling angles, and content formats that resonate with Japanese audiences, particularly parents and families.
• Translate product features, user insights, and marketing objectives into engaging social media content, short-form videos, visuals, and campaign creatives.
• Independently create and localize Japanese copy, visual assets, and short-form videos using tools such as Canva, CapCut, Adobe Creative Suite, or AI-powered creative tools.
• Develop creative briefs, scripts, storyboards, and visual references for designers, video editors, and external content creators.
• Experiment with different creative hooks, messaging, visual styles, storytelling approaches, and calls to action to improve content performance.
• Collaborate with paid media teams to develop and optimize performance-driven creative assets for user acquisition campaigns.
• Ensure all creative assets maintain consistent brand positioning, tone of voice, visual identity, and cultural relevance in Japan.

3. Creative Performance & Optimization

• Track and analyze key performance metrics, including follower growth, engagement, reach, video views, UGC participation, traffic, and conversion performance.
• Evaluate creative effectiveness through content performance analysis, audience feedback, and A/B testing.
• Identify high-performing creative formats and continuously refine content strategies based on audience behavior and campaign results.
• Use AI tools to improve creative ideation, copywriting, visual production, competitor research, and performance analysis.

Job Requirements

• 3+ years of experience in social media, content marketing, creative marketing, community management, or brand marketing in Japan.
• Native-level Japanese with a strong understanding of Japanese consumer behavior, social media culture, and local content trends.
• Hands-on experience managing social media accounts such as Instagram, X, and/or Facebook, with demonstrated results in follower or engagement growth.
• Strong creative thinking and storytelling skills, with the ability to turn marketing objectives into compelling content ideas and campaign concepts.
• Practical experience producing social media visuals, short-form videos, and engaging Japanese copy, independently or in collaboration with creative teams.
• Proficiency in creative production tools such as Canva, CapCut, Adobe Creative Suite, or similar tools.
• Proven experience executing social campaigns, UGC programs, ambassador/product trial initiatives, giveaways, or community activities.
• Good understanding of Influencer/KOL marketing and how influencer campaigns can support owned social media and community growth.
• Comfortable using AI tools for creative ideation, copywriting, content production, localization, and performance optimization.
• Strong communication and cross-functional collaboration skills; working proficiency in English is required.
• Must be based in Japan and deeply familiar with the local social media and creative ecosystem.
• A portfolio showcasing original creative work, social media campaigns, and measurable results is required.

Preferred Qualifications

• Experience in B2C mobile apps, EdTech, AI products, or consumer technology.
• Experience creating content for parents, families, children, or education-related audiences.
• Experience producing performance marketing creatives and optimizing assets based on engagement or conversion data.
• Experience working with influencers, freelance creators, designers, or video production partners.