Role Overview

We are looking for a Hong Kong-based Social Media & Community Manager to own DinoAI’s local social media presence and community growth. You will manage our social media ecosystem across platforms such as Instagram, X, and Facebook, growing followers and brand awareness through localized content, campaigns, community activities, and close collaboration with our Influencer/KOL marketing team.

Key Responsibilities

• Own and manage DinoAI’s Hong Kong social media accounts, including Instagram, X, Facebook, and other relevant local platforms, with clear strategies for each channel.
• Develop and execute content calendars and social media growth plans to increase followers, reach, engagement, and community activity.
• Plan and execute local campaigns such as product trial/ambassador programs, UGC initiatives, giveaways, online/offline events, and community activations to attract and engage target users.
• Work closely with the Influencer/KOL team to amplify influencer campaigns through owned social channels and community activities, turning KOL exposure into sustained brand and user growth.
• Create and localize social content, including Hong Kong copy, visuals, and short-form videos, independently or with AI and content production tools.
• Build and maintain an active local community by engaging with users, monitoring conversations, collecting feedback, and identifying local content and consumer trends.
• Ensure all local content and campaigns are consistent with DinoAI’s brand positioning, messaging, tone of voice, and Hong Kong cultural context.
• Track key performance metrics and continuously optimize content and campaigns based on follower growth, engagement, reach, UGC participation, traffic, and conversion performance.
• Handle product content localization (application and Web), SEO, App SEO, and AI SEO simultaneously.

Job Requirements

• 3+ years of experience in social media, community, content marketing, or brand marketing in Hong Kong.
• Native-level Hong Kong with strong understanding of Hong Kong consumer behavior, social media culture, and local content trends.
• Hands-on experience managing social media accounts such as Instagram, X, and/or Facebook, with demonstrated results in follower or engagement growth.
• Proven experience creating and executing social campaigns, UGC programs, ambassador/product trial programs, giveaways, or community activities.
• Good understanding of Influencer/KOL marketing and how owned social media and community channels can work together with influencer campaigns.
• Able to independently create and adapt copy, visuals, and short-form video content for social media.
• Comfortable using AI tools for content ideation, copywriting, creative production, localization, user/competitor research, and performance analysis.
• Strong communication and cross-functional collaboration skills; working proficiency in English or Chinese is required.
• Must be based in Hong Kong and deeply familiar with the local social media and content ecosystem.
• Experience in localization (application and Web), SEO, App SEO, and AI SEO