Role Overview

We are looking for a hands-on Local Content & Brand Manager to own DinoAI’s localized content strategy and brand expression in the target market. (This is an individual contributor)

This role requires someone who can independently create and produce localized copy, images, and videos using AI and content creation tools, while managing local social media, communities, and key content channels.

You will be responsible for translating DinoAI’s global brand positioning into content that feels native, relevant, and engaging to local users, while maintaining consistency in brand messaging, tone of voice, and quality.

Key Responsibilities

1. Own the local content strategy and content calendar. Develop content topics, formats, messaging, language, and publishing cadence based on user needs, product value propositions, local culture, and platform trends.
2. Independently plan, create, edit, adapt, and publish copy, images, and videos using AI and content production tools. Produce platform-native content and variations efficiently for local audiences.
3. Manage local social media accounts, communities, and key content channels, including publishing, engagement, content optimization, and community feedback.
4. Translate DinoAI’s brand positioning, messaging, tone of voice, and content guidelines into locally relevant brand expression, ensuring consistency across channels and customer touchpoints.
5. Review advertising creatives, app/store content, creator/KOL materials, CRM communications, and in-app content. Identify and address risks related to language, cultural relevance, brand safety, and user sentiment.
6. Generate actionable local insights through comment analysis, user interviews, community activities, social listening, and competitor research. Turn these insights into recommendations for content and product improvement.
7. Use AI to improve the speed and quality of research, ideation, content creation, multilingual adaptation, and performance analysis. Track content performance and collaborate with the Guangzhou team on ongoing content and growth experiments.

Job Requirements

• 3+ years of experience in localized content, social media, brand content, or related roles. Experience with consumer apps, education, subscription products, or content platforms is preferred.
• Native-level proficiency in the target market language, with English or Chinese as a working language for collaboration with the Guangzhou team.
• Proven ability to independently create localized copy, images, and videos, using AI together with content creation and editing tools.
• Strong content judgment and visual sense, with a solid understanding of branding, local culture, user sentiment, and brand safety.
• Deep familiarity with local users, social platforms, content trends, and the broader digital content ecosystem.
• Hands-on, highly execution-oriented, and comfortable owning the full process from idea → creation → publishing → performance review.

The ideal candidate should:

• Be highly proficient with LLMs, AI translation and rewriting tools, AI image/video generation, intelligent editing, and automation tools.
• Independently use AI together with production tools to create, edit, localize, and scale copy, images, and video content.
• Build reusable AI-enabled workflows connecting user/competitor research → content ideation → scripts/copy → production → localization → comment analysis → performance review.
• Create multilingual adaptations and batch content variations efficiently for different platforms, audiences, and use cases.
• Continuously improve prompts, templates, and automation workflows to increase content quality and production efficiency.
• Maintain full ownership of the final language quality, cultural relevance, brand consistency, brand safety, and publishing quality of all locally produced content.