Role Overview

We are looking for an experienced Influencer Marketing Manager to drive local influencer partnerships and campaign execution in the target market.

You will work closely with our HQ to validate locally relevant influencers, manage outreach and commercial negotiations, coordinate content creation, and own the end-to-end process from influencer selection and contracting to campaign launch, tracking, and content usage rights.

Key Responsibilities

• Review and validate influencers sourced by HQ, assessing local market relevance, account authenticity, audience fit, and supporting audience data.
• Own influencer outreach, rate negotiation, and commercial discussions.
• Manage the end-to-end collaboration process, including contracting, campaign launch, performance tracking, and content usage-rights status.
• Coordinate with influencers and creators on content development, ensuring content feels authentic and appropriate for the local audience.
• Work closely with the local Content & Brand team to review influencer content for language, cultural relevance, and brand fit before launch.
• Maintain and report key partnership information to the Guangzhou team, including rates, contracts, audience evidence, content status, campaign progress, and usage rights.
• Support the continuous optimization of influencer selection and campaign execution based on performance data and local market insights.

Job Requirements

• 4+ years of experience in local influencer marketing, creator partnerships, or related roles.
• Proven and verifiable influencer/creator partnership cases, ideally with clear campaign results.
• Strong experience in influencer outreach, negotiation, contracting, and campaign execution.
• Familiar with content licensing/usage rights, whitelisting, and content editing/repurposing terms in influencer agreements.
• Strong understanding of the local creator ecosystem, social platforms, audience behavior, and influencer landscape.

AI Capability Requirements

AI should be actively used to improve efficiency in areas such as influencer discovery, comment/audience analysis, and anomaly screening.

However, the candidate must personally verify critical information, including account authenticity, audience quality and fit, contractual terms, and content usage rights. Final partnership decisions should not rely solely on AI-generated analysis.

Key Success Metrics

• Influencer campaign success rate
• Influencer marketing ROI
• Qualified/effective outreach rate
• Contract-to-live campaign rate
• Content usage-rights acquisition rate