Role Summary: Own Japan execution quality in the target country, including Japan team management, market facts, language and cultural fit, localization quality, and execution risk. Overall country business results remain owned by the DinoAI business owner.

Key Responsibilities:

• Own the localization and execution of HQ’s business goals, marketing strategies and budgets for the Japan market, ensuring plans are both commercially effective and locally relevant.
• Lead and coordinate Japan’s local marketing functions, including influencer marketing, content, social media, community, brand partnerships and channel development.
• Serve as the key voice of the Japan market, providing HQ with actionable insights on local users, competitors, market trends, payment preferences and emerging growth opportunities.
• Review and localize customer-facing materials including advertisements, app-store pages, creator content, social posts and CRM communications—to ensure cultural relevance, brand consistency and strong conversion potential.
• Conduct regular user interviews, competitor research and market validation to better understand customer needs, identify pain points and translate insights into practical business recommendations.
• Work closely with growth, product, creative and operations teams to develop locally relevant campaigns and improve customer acquisition, engagement, retention and brand awareness.
• Monitor campaign performance and local market feedback, identify issues early and recommend data-informed adjustments to strategies, messaging and resource allocation.
• Build and maintain relationships with influencers, agencies, platforms, communities and other local partners to expand the brand’s reach and credibility in Japan.
• Provide clear and timely updates to headquarters on market progress, business risks, operational challenges and resource requirements.
• Act as a bridge between the Japan team and HQ, ensuring smooth cross-cultural communication, fast decision-making and effective execution across teams.

Qualifications:

• 8+ years in local B2C marketing, growth or country marketing; native-level target-country language; working English; consumer app, education, subscription or internet background; small-team and cross-border collaboration experience; must be based in the target country.
• Use AI for comment clustering, competitor tracking and meeting notes. The candidate owns final local judgment.