About the role

We’re looking for a senior leader to design DINO AI Korea’s paid marketing strategy from scratch — media buying optimization, tracking infrastructure (pixel, etc.), and new-vs-existing customer segment strategy

What you’ll be doing

• Set media buying strategy and budget across Meta, Google, Naver, and other channels
• Set up and manage pixel tracking, attribution, and MMP infrastructure
• Optimize campaigns by new vs. returning customer segments
• Manage and report on channel performance against LTV:CAC and other key metrics
• Select and manage agencies/partners
• Adopt AI-driven auto-bidding/targeting features (Meta Advantage+, Google PMax, etc.) to improve operating efficiency

Must have

• 5+ years of performance/growth marketing experience, including team-lead experience
• Hands-on experience with Meta Ads, Google Ads, GA, and strategy-setting on these platforms
• Data-driven decision-making and structured communication
• Business English proficiency
• Understanding of and hands-on experience with AI-based auto-bidding/targeting features

Nice to have

• App/subscription-service performance marketing experience
• Team-building and management experience
• Experience testing ad creative using AI copy/creative generation tools