About the role

We’re looking for a senior leader to design DINO AI Korea’s influencer marketing strategy from scratch and build the team around it. You’ll build a channel mix and hire and coach the 2–3 team members who’ll join later.

What you’ll be doing

• Set influencer channel strategy and budget
• Build and align on a measurement strategy for influencer activity across the funnel
• Own campaign planning and execution across YouTube, Instagram, and other media channels
• Design processes that raise both creative quality and operational efficiency
• Design tests for new channels/formats, and hire and onboard the team
• Identify where creator sourcing, outreach, and contract workflows can be automated with AI, and work with Marketing Ops to build it into the team’s workflow

Must have

• 5+ years of B2C marketing experience, with dedicated influencer/creator marketing experience
• Deep understanding of growth mechanics in the Korean market
• Proven ability to work independently and build a team from the ground up
• Ability to build and execute a measurement strategy
• Business English proficiency this role will align with global team closely)
• A habit of using generative AI tools (ChatGPT, Claudeaietc.) for research, planning

Nice to have

• Team management experience
• Startup / edtech or subscription-app experience
• Affiliate marketing operations experience
• Experience introducing or operating AI-powered influencer outreach/CRM tools