Role Overview

We are looking for a commercially-minded Growth Leader to own the end-to-end growth strategy of our global AI subscription products.

This role is not limited to user acquisition. You will own the full growth funnel—from acquisition, activation, monetization, retention, to expansion—and work closely with Product, Engineering, Data, and Local Market teams to drive sustainable revenue growth across global markets.

The ideal candidate thinks like a business owner, understands subscription economics, and has successfully scaled consumer internet products internationally.

Key Responsibilities

Own Business Growth & Monetization

• Own the overall growth and commercial performance of the subscription business, with accountability for revenue, subscription growth, and long-term profitability.
• Define growth strategies across the entire customer lifecycle, including acquisition, activation, conversion, retention, expansion, and referral.
• Continuously optimize subscription monetization, including pricing, packaging, free trials, paywalls, promotions, and lifecycle marketing.
• Monitor and improve key business metrics including ARR, MRR, DAU, MAU, Paid Conversion Rate, ARPU, LTV, CAC, Churn, ROAS, and Payback Period.

Drive Product-led Growth

• Partner closely with Product and Engineering teams to identify growth opportunities through product innovation rather than relying solely on paid marketing.
• Build scalable product growth loops, referral mechanisms, viral features, onboarding optimization, and engagement strategies.
• Prioritize growth initiatives based on business impact through experimentation and rapid iteration.

Lead International Expansion

• Develop growth strategies across global markets including Korea, Saudi Arabia, Southeast Asia, GCC, Europe, and North America.
• Build localized go-to-market strategies based on user behavior, competitive landscape, and local market dynamics.
• Build and lead regional growth teams and establish scalable operating models in new markets.

Build Scalable Growth Engines

• Lead performance marketing across Meta, TikTok, Google, Apple Search Ads, and emerging channels.
• Build diversified acquisition engines including influencer ecosystems, partnerships, referrals, communities, schools, telecoms, and platform collaborations.
• Balance paid and organic growth while continuously improving acquisition efficiency.

Build High-performing Teams

• Build and lead cross-functional growth teams covering performance marketing, CRM, lifecycle marketing, partnerships, operations, and analytics.
• Establish growth operating mechanisms including experimentation frameworks, attribution systems, dashboards, forecasting models, and decision-making processes.

Requirements

• 8+ years of experience leading growth, commercial strategy, or business operations for global consumer internet products.
• Proven experience owning meaningful business metrics such as revenue, ARR, subscription growth, LTV, or profitability—not only traffic acquisition.
• Strong understanding of subscription business models, pricing strategy, monetization, lifecycle marketing, and retention optimization.
• Experience scaling international consumer products across multiple overseas markets.
• Deep understanding of growth across the entire funnel, including product growth, performance marketing, CRM, referrals, partnerships, and monetization.
• Strong commercial judgment with the ability to balance growth, profitability, and user experience.
• Highly data-driven with strong analytical capabilities and experience making strategic decisions based on business metrics.
• Entrepreneurial mindset with experience building teams, processes, and growth infrastructure from 0→1 and 1→10.
• Fluent English is required. Mandarin or Korean is a strong plus.