Key Responsibilities

1. Own end-to-end management of global digital media buying for overseas markets. Develop and execute global/regional media strategies aligned with business objectives (brand awareness, user acquisition, conversion growth), including channel mix, budget allocation, audience targeting, and pacing. Be accountable for core performance metrics such as ROI, CPI, and ROAS.
2. Lead execution across major global platforms including but not limited to Google, Meta (Facebook/Instagram), TikTok, Twitter/X, Amazon DSP, and YouTube. Manage account setup, bid optimization, creative deployment, real-time monitoring, and performance adjustments to ensure efficient campaign delivery.
3. Conduct in-depth analysis of target markets (e.g., North America, Europe, Southeast Asia, Japan, and Korea), including media landscape, user behavior, cultural nuances, and seasonal trends. Develop localized strategies and continuously track competitors to enhance campaign effectiveness and market competitiveness.
4. Build and optimize a data-driven performance evaluation framework. Regularly analyze campaign data (impressions, clicks, conversions, costs, etc.), produce performance reports, and drive optimization through A/B testing, audience segmentation, and budget reallocation to maximize ROI.
5. Develop and manage relationships with key overseas media partners, including platform representatives, agencies, and third-party vendors. Negotiate favorable terms, control acquisition costs, and optimize collaboration models to improve efficiency and performance.
6. Collaborate cross-functionally with creative, product, and data teams to align on business goals. Drive creative iteration, product-market fit, and integrated campaign strategies. Provide guidance, training, and management to the media buying team (if applicable), and build scalable best practices.
7. Stay up to date with global media trends, platform algorithm updates, and emerging channels (including regional platforms). Explore new media strategies and technologies to drive innovation and support long-term global growth.

Qualifications

1. Bachelor’s degree or above in Marketing, Advertising, International Business, or related fields. Minimum 3–5 years of experience in overseas media buying. Experience in internet, 3C, e-commerce, or consumer electronics industries is preferred. Experience managing large-scale budgets (e.g., multimillion-level) is a strong plus.
2. Strong expertise in major global media platforms (Google, Meta, TikTok, etc.), including platform mechanics, campaign optimization, and performance scaling. Familiar with SEM, paid social, display advertising, and programmatic buying (RTB, DSP, SSP) is preferred.
3. Fluent in English (both written and spoken) as a working language. Able to independently write ad copy, communicate with international partners, and interpret platform policies. Additional languages (e.g., Spanish, Japanese, Korean) are a plus. Strong cross-cultural communication skills are required.
4. Highly data-driven with strong analytical and logical thinking skills. Proficient in tools such as Excel, Tableau, etc. Capable of diagnosing campaign issues and developing data-backed optimization strategies.
5. Solid understanding of global advertising compliance and policies. Strong communication, negotiation, and problem-solving skills. Experience in media partnership development, vendor management, or team leadership is preferred. Ability to manage multiple priorities and drive results with strong ownership and teamwork mindset.