About This Role

VIPKid is entering a new stage of global expansion powered by AI-driven products. We are looking for a Head of AI Growth & Marketing to lead the intersection of Growth, Brand, Product Marketing, and Global Strategy.

This is a strategic growth leadership position responsible for building a scalable global growth engine for our AI-powered learning products, driving user acquisition, product adoption, monetization, retention, and long-term brand leadership across international markets.

Job Responsibilities

Own Global AI Growth Strategy

• Define and lead the global growth roadmap for VIPKid’s AI-powered products across key international markets
• Own subscriber growth, revenue expansion, retention, and LTV:CAC performance globally
• Translate AI product capabilities into clear, differentiated global positioning

Architect the Full-Funnel Growth Engine

• Build and scale a full-funnel growth framework integrating Paid, Brand, CRM, Influencer, Partnerships, and Product-led Growth
• Design experimentation frameworks across acquisition, onboarding, activation, pricing, and retention
• Establish incrementality measurement systems and channel synergy strategies

Lead AI Product Marketing & Positioning

• Define global AI product narrative, messaging architecture, and value propositions
• Partner closely with Product and AI teams to align roadmap, feature launches, and market readiness
• Translate complex AI capabilities into compelling consumer and business messaging
• Drive launch strategies for new AI features and global market rollouts

Scale Performance & Creative Excellence

• Lead multi-million-dollar global performance marketing budgets across web and app
• Drive high creative velocity, integrating performance insights into brand storytelling
• Align brand strategy with measurable performance outcomes

Build Systems & Teams

• Build and mentor a multidisciplinary global team across Growth, Product Marketing, Performance, CRM, and Analytics
• Develop scalable dashboards and reporting frameworks for real-time global visibility
• Create repeatable playbooks for new market expansion

Job Requirements

• 8+ years in product marketing, growth marketing, or commercialization roles
• Experience in EdTech, B2C AI SaaS / Subscription App and other AI firm is preferred
• Proven ownership of large-scale global marketing budgets and measurable growth outcomes
• Experience launching or scaling AI-powered products globally
• Deep hands-on experience in performance marketing, funnel optimization, lifecycle marketing, and experimentation
• Strong understanding of product-led growth models
• Ability to connect brand investment to subscriber growth and improved LTV:CAC
• Experience working cross-functionally with Product, Data, and Engineering teams
• Strong understanding of AI-driven product differentiation in competitive markets
• Experience managing distributed teams across regions
• Ability to balance centralized global strategy with local execution
• Strong executive presence and stakeholder management skills