Company Overview

VIPKid is a global education technology company that connects children with the world’s best teachers for real-time online English immersion learning. VIPKid’s mission is to inspire and empower every child for the future. VIPKid believes that education is not one-size-fits-all. Rather, all students are unique, and the world is within their reach when connected with great teachers capable of personalizing learning and sparking curiosity.

Job Summary

The General Manager, Taiwan will be fully responsible for driving business growth and overall operations in the Taiwan market. This role owns market performance and growth outcomes, translates HQ strategy into localized execution, and leads GTM, sales, and operational initiatives. The ideal candidate is a hands-on business leader who can operate across strategy and execution, build and scale local teams, and drive results in a fast growing, early stage environment.

Responsibilities

Strategic Planning & Business Management

• Based on the overall headquarters(HQ) strategy and combined with Taiwan market characteristics (user habits, competitive landscape, policy environment), formulate comprehensive market entry strategies, growth paths, and phased business objectives.
• Continuously monitor and analyze core business indicators. Utilize data insights to identify operational risks and opportunities, adjusting tactics in a timely manner to ensure targets are met.
• Maintain close collaboration with HQ product, teaching research, and marketing teams to drive product iteration and marketing schemes tailored to the local Taiwan market, enhancing product-market fit.

Building Business Growth & Sales Systems

• Formulate diversified customer acquisition strategies and construct an efficient traffic acquisition matrix.
• Build and manage the full-link sales process from lead acquisition to deal conversion.
• Leveraging B2C business experience, explore innovative growth models suitable for the Taiwan market.

Organizational Construction & Comprehensive Operations

• Based on business development stages, plan the organizational structure; recruit and manage the local core team from scratch, including Sales, Marketing, Operations, and Service functions.
• Responsible for site selection and daily operational management of the Taiwan office; liaise with local legal, tax, and HR service providers to ensure strict regulatory compliance and compliant operations in Taiwan.
• During the startup and expansion phases, demonstrate a strong pragmatic spirit with the ability to personally participate in critical business breakthroughs and operational tasks, ensuring execution efficiency and quality.

Qualifications

• Bachelor’s degree or above with 10+ years of relevant work experience, with a deep background in Taiwan local market operations and execution.
• Experience in EdTech or the education industry is preferred, or profound insight into online education products and B2C business models.
• Possess cross-functional general management experience, with a capability model covering business growth, sales management, marketing, and operational system construction.
• Possess successful experience in pioneering new markets from 0-to-1 or business scaling, with a strong entrepreneurial mindset and resilience under pressure.
• Highly sensitive to business data with excellent business judgment, capable of guiding strategic adjustments and refined operations through data analysis.
• Prior experience working in or interfacing with Chinese enterprises is preferred.

岗位职责

战略规划与经营管理

• 基于总部整体战略，结合台湾市场特性（用户习惯、竞争格局、政策环境），制定全面的市场进入策略、增长路径及阶段性经营目标
• 持续监控并分析核心业务指标，通过数据洞察发现经营风险与机会，及时调整战术以确保目标达成
• 与总部产品、教研及市场团队保持紧密协同，推动适合台湾本土市场的产品迭代与营销方案落地，提升产品/市场契合度

协助搭建业务增长与销售体系

• 制定多元化的获客策略，构建高效的流量获取矩阵
• 搭建并管理从线索获取到成交转化的全链路销售流程
• 结合B2C业务经验，探索适合台湾市场的创新增长模式

组织建设与综合运营

• 根据业务发展阶段，规划组织架构，从零组建并管理包括销售、市场、运营、服务在内的本地核心团队
• 负责台湾办公室的选址与日常运营管理；对接本地法务、财税及人事服务商，确保公司在台湾严格遵守法规，实现合规经营
• 在业务初创及扩张期，具备极强的实干精神，能够亲自参与关键业务环节的攻坚与运营工作，确保执行效率与质量

任职要求

• 本科及以上学历，10年以上相关工作经验，必须具备台湾本地市场的深耕与实操背景
• 有EdTech，在线教育或其他教育行业经验者，对在线教育产品、B2C商业模式有深刻的行业洞察者优先
• 具备跨职能的综合管理经验，能力模型覆盖业务增长、销售管理、市场营销及运营体系搭建等多个维度
• 拥有成功的新市场从0到1开拓或业务规模化经验，具备极强的创业心态与抗压能力
• 对业务数据高度敏感，具备卓越的业务判断力，能够通过数据分析指导战略调整与精细化运营
• 具备一定中资企业工作和对接经验者优先