Salesforce Marketing Cloud Analyst
HireArt
Marketing & Communications, IT, Sales & Business Development
Foster City, CA, USA
USD 86.75-86.75 / hour
Posted on Oct 21, 2025
Apply to An On-demand, Autonomous Ride-hailing Company
Salesforce Marketing Cloud Analyst
An On-demand, Autonomous Ride-hailing Company
Full time
Location
Foster City, CA, United States
Work environment
In-person
Expected pay amount
86.75 USD Per Hour
Schedule
Monday - Friday, Hybrid - onsite 4 days per week
Assignment length
Contract
Job description
HireArt is helping an on-demand, autonomous ride-hailing company find a Salesforce Marketing Cloud Analyst to lead the design, configuration, and optimization of Salesforce Marketing Cloud (SFMC)-based digital engagement strategies.
In this role, you’ll be the main point of contact for all SFMC systems and integrations, partnering with business, marketing, and technical teams to turn campaign goals into scalable, data-driven customer journeys.
The ideal candidate combines technical mastery of SFMC with strategic insight—someone who can configure, code, and optimize while guiding overall platform direction. You’ll be the company’s SFMC expert and main liaison for any external system integrators driving large-scale enhancements.
As a Salesforce Marketing Cloud Analyst, you'll:
In this role, you’ll be the main point of contact for all SFMC systems and integrations, partnering with business, marketing, and technical teams to turn campaign goals into scalable, data-driven customer journeys.
The ideal candidate combines technical mastery of SFMC with strategic insight—someone who can configure, code, and optimize while guiding overall platform direction. You’ll be the company’s SFMC expert and main liaison for any external system integrators driving large-scale enhancements.
As a Salesforce Marketing Cloud Analyst, you'll:
Solution Design & Strategy
- Lead discovery sessions with stakeholders to gather business requirements, campaign goals, and technical needs.
- Design and implement end-to-end engagement solutions using SFMC modules (Email, SMS, MobilePush, Mobile SDK, Journey Builder, Automation Studio).
- Architect personalization strategies using dynamic content, data extensions, and behavioral triggers.
- Translate campaign objectives into actionable user stories, technical documentation, and functional specifications.
- Guide integration discussions with upstream systems and define integration contracts.
Implementation & Cross-Functional Collaboration
- Serve as the SFMC systems lead and primary liaison between marketing, product, and technical teams.
- Configure and update system settings, HTML/CSS templates, SQL queries, and automation scripts directly within SFMC.
- Lead end-to-end testing, UAT, and go-live coordination for campaigns and new features.
- Provide hands-on troubleshooting and optimization support for existing journeys and workflows.
Feature Enablement & Continuous Improvement
- Implement new SFMC features and channels such as SMS, push notifications, and SDK integrations.
- Build proofs of concept and pilot campaigns for new digital initiatives.
- Continuously optimize campaign performance through analytics, A/B testing, and data-driven insights.
Monitoring, Analytics & Governance
- Oversee performance dashboards and campaign reporting for stakeholders.
- Ensure compliance with privacy, security, and data governance standards (e.g., opt-in/opt-out workflows).
- Maintain documentation and scalable governance processes for reusability and audit readiness.
Requirements
- Bachelor’s degree in marketing, business, computer science, or a related discipline
- 10+ years in CRM/marketing technology with deep expertise in Salesforce Marketing Cloud (SFMC) as a solution designer and cross-functional lead
- 5+ years of direct, hands-on experience configuring and administering SFMC
- Proven experience designing and deploying cross-channel marketing solutions (email, SMS, mobile push, personalized content)
- Hands-on coding experience in HTML, CSS, and SQL for SFMC configurations
- Deep understanding of SFMC modules such as Journey Builder, Contact Builder, Mobile Studio, and Automation Studio
- Strong knowledge of Salesforce ecosystem integrations (e.g., Service Cloud, CDP/Data Cloud via MuleSoft)
- Excellent skills in requirements gathering, documentation, and cross-functional communication
- Ability to interpret analytics and optimize journeys based on performance metrics
- Salesforce Marketing Cloud certification (Consultant or Administrator) is strongly preferred
Benefits:
- Pre-tax commuter benefits
- Employer (HireArt) subsidized healthcare benefits (Eligibility begins on the first of the month following 60 days of service)
- Flexible Spending Account for healthcare-related costs
- HireArt covers all costs for short- and long-term disability and life insurance
- 401k package
Commitment: This is a full-time, ongoing contract position staffed via HireArt. This hybrid role requires four days per week onsite and is available to candidates local to the Foster City, CA area.
HireArt values diversity and is an Equal Opportunity Employer. We are interested in every qualified candidate who is eligible to work in the United States. Unfortunately, we are not able to sponsor visas or employ corp-to-corp.
Job description
HireArt is helping an on-demand, autonomous ride-hailing company find a Salesforce Marketing Cloud Analyst to lead the design, configuration, and optimization of Salesforce Marketing Cloud (SFMC)-based digital engagement strategies.
In this role, you’ll be the main point of contact for all SFMC systems and integrations, partnering with business, marketing, and technical teams to turn campaign goals into scalable, data-driven customer journeys.
The ideal candidate combines technical mastery of SFMC with strategic insight—someone who can configure, code, and optimize while guiding overall platform direction. You’ll be the company’s SFMC expert and main liaison for any external system integrators driving large-scale enhancements.
As a Salesforce Marketing Cloud Analyst, you'll:
In this role, you’ll be the main point of contact for all SFMC systems and integrations, partnering with business, marketing, and technical teams to turn campaign goals into scalable, data-driven customer journeys.
The ideal candidate combines technical mastery of SFMC with strategic insight—someone who can configure, code, and optimize while guiding overall platform direction. You’ll be the company’s SFMC expert and main liaison for any external system integrators driving large-scale enhancements.
As a Salesforce Marketing Cloud Analyst, you'll:
Solution Design & Strategy
- Lead discovery sessions with stakeholders to gather business requirements, campaign goals, and technical needs.
- Design and implement end-to-end engagement solutions using SFMC modules (Email, SMS, MobilePush, Mobile SDK, Journey Builder, Automation Studio).
- Architect personalization strategies using dynamic content, data extensions, and behavioral triggers.
- Translate campaign objectives into actionable user stories, technical documentation, and functional specifications.
- Guide integration discussions with upstream systems and define integration contracts.
Implementation & Cross-Functional Collaboration
- Serve as the SFMC systems lead and primary liaison between marketing, product, and technical teams.
- Configure and update system settings, HTML/CSS templates, SQL queries, and automation scripts directly within SFMC.
- Lead end-to-end testing, UAT, and go-live coordination for campaigns and new features.
- Provide hands-on troubleshooting and optimization support for existing journeys and workflows.
Feature Enablement & Continuous Improvement
- Implement new SFMC features and channels such as SMS, push notifications, and SDK integrations.
- Build proofs of concept and pilot campaigns for new digital initiatives.
- Continuously optimize campaign performance through analytics, A/B testing, and data-driven insights.
Monitoring, Analytics & Governance
- Oversee performance dashboards and campaign reporting for stakeholders.
- Ensure compliance with privacy, security, and data governance standards (e.g., opt-in/opt-out workflows).
- Maintain documentation and scalable governance processes for reusability and audit readiness.
Requirements
- Bachelor’s degree in marketing, business, computer science, or a related discipline
- 10+ years in CRM/marketing technology with deep expertise in Salesforce Marketing Cloud (SFMC) as a solution designer and cross-functional lead
- 5+ years of direct, hands-on experience configuring and administering SFMC
- Proven experience designing and deploying cross-channel marketing solutions (email, SMS, mobile push, personalized content)
- Hands-on coding experience in HTML, CSS, and SQL for SFMC configurations
- Deep understanding of SFMC modules such as Journey Builder, Contact Builder, Mobile Studio, and Automation Studio
- Strong knowledge of Salesforce ecosystem integrations (e.g., Service Cloud, CDP/Data Cloud via MuleSoft)
- Excellent skills in requirements gathering, documentation, and cross-functional communication
- Ability to interpret analytics and optimize journeys based on performance metrics
- Salesforce Marketing Cloud certification (Consultant or Administrator) is strongly preferred
Benefits:
- Pre-tax commuter benefits
- Employer (HireArt) subsidized healthcare benefits (Eligibility begins on the first of the month following 60 days of service)
- Flexible Spending Account for healthcare-related costs
- HireArt covers all costs for short- and long-term disability and life insurance
- 401k package
Commitment: This is a full-time, ongoing contract position staffed via HireArt. This hybrid role requires four days per week onsite and is available to candidates local to the Foster City, CA area.
HireArt values diversity and is an Equal Opportunity Employer. We are interested in every qualified candidate who is eligible to work in the United States. Unfortunately, we are not able to sponsor visas or employ corp-to-corp.